Executive Certificate Programme in Product & Brand Management from Indian Institute of Management Kashipur


Product management is a strategic function that embodies a wide-ranging area of responsibilities; right from concept, design & development, and deployment, to product support, product improvement, and product extension. On the other hand, Brand management is the communication of the tangible and intangible characteristics of a brand to enhance its perceived value, and evoke trust, loyalty, and advocacy on the part of the consumer. It is a continuous process of developing, maintaining, and building on a product or service’s Brand Equity.

Product Management and Brand Management functions and roles don’t operate in silos or a vacuum. They are interrelated and interdependent. Thorough knowledge of both domains will always add more value than mastery in just one. Mastery over both these critical organizational functions and roles is highly desirable whether you are currently in, or inclined towards, a role in either product or brand management.

The product or service offered by any business or organization is the most critical component of its existence, and all other organizational roles and functions are built on and around it. Branding can elevate a need-fulfilling, distinctive product/service into a desirable and aspirational experience. IIM Kashipur’s Executive Certificate Programme in Product & Brand Management (ECPPBM) is an unbeatable combination of product and brand lifecycle management knowledge, skills, and competencies, designed to give you an unmatchable edge.

Achieve your dream #career by joining #ExecutiveCourses from #TheTopBSchools such as #IIMCalcutta #IIMKozhikode #IIMAhmedabad #IIMTiruchirappalli #IIMIndore #IIMKashipur  #IIMLucknow #XLRI and more #BestBSchools visit www.thetopbschool.com


 

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