Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics From Indian Institute of Management Kashipur

 

With global digital transformation, marketing and consumer data have become an asset for businesses. However, only marketing analytics and analytics-led strategies enable the marketers to use the data to their advantage by assessing strategies, measuring their impact, and optimizing them for maximum business performance. IIM Kashipur’s Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics (PGCPAMSA) will provide you with an understanding of marketing strategy concepts and analytical techniques used to identify, collect, manage, and understand marketing data for profitable use.

With the evolution of marketing amidst digitization, marketers are required to be aware of the latest marketing analytics trends and skilled at using insights from marketing analytics to build effective advanced marketing strategies. Marketing strategy and analytics are thus sought-after skills in marketers.

The Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics (PGCPAMSA) for working professionals provides comprehensive attention and builds a solid foundation for key concepts in marketing strategy and marketing analytics. It focuses on real-world skills to make decisions from consumer data. Through innovative approaches, simulations, and projects, participants can gather insights and make impactful business decisions.

This Advanced Programme for Marketing Professionals aims to expand information on diverse analytical strategies to assist higher choice-making in income and advertising. Through this Programme, participants will recognize the underlying ideas of statistical and analytical strategies.

Apply for The Advanced Programme for Marketing Professionals aims to expand information on diverse analytical strategies to assist higher choice-making in income and advertising. 
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